Adidas Pickleball’s Comeback: The New AdiPower Paddle Line Revolutionizes the Game
In an exciting development for the pickleball community, adidas has made a triumphant return to the sport with their innovative AdiPower paddle line. This new collection represents a significant evolution in paddle technology and demonstrates adidas’s renewed commitment to the fastest-growing sport in America.
Understanding the AdiPower Revolution
For those new to pickleball or unfamiliar with paddle technology, the AdiPower line represents a significant advancement in how paddles are designed and constructed. At its core, these paddles aim to solve a common challenge in pickleball: finding the perfect balance between power and control. Traditional paddles often force players to choose between one or the other, but the AdiPower line seeks to offer both in a single package.
Technical Innovation Meets Player Needs
The AdiPower collection introduces several groundbreaking features that set it apart in the market:
- TriFoam Edge Reinforcement: A sophisticated EVA foam system that stabilizes the paddle face and reduces vibration
- Low-Density Polypropylene Core: Engineered for enhanced ball control and precise shot placement
- Raw Carbon Fiber Surface: Premium material selection for optimal ball grip and spin control
- Carbon Perimeter & Reinforced Edge Guard: Structural elements that enhance durability and stability
Professional Endorsement and Performance
The credibility of the AdiPower line is significantly bolstered by its professional endorsements. Adidas Pickleball has assembled an impressive roster of professional players, including the recent signing of Jaume Martinez Vich, who has put his name on the 16mm elongated and widebody versions of the paddle.
Product Options and Availability
The AdiPower line offers three distinct models to accommodate different playing styles:
- Elongated 14mm core (16.5″ x 7.5″)
- Elongated 16mm core (16.5″ x 7.5″)
- Widebody 16mm core (16″ x 8″)
Each model retails for $189, positioning them in the premium paddle segment.
Major Player Acquisition
In a significant move, adidas has also signed CJ Klinger, a rising star in the sport. Klinger, known for his exceptional ball control and recent success with the Columbus Sliders in MLP, brings additional credibility to the AdiPower line. The announcement of a forthcoming signature paddle model for Klinger suggests adidas’s long-term commitment to product innovation and professional player development.
Learning from the Past
The launch of the AdiPower line represents a strategic shift from adidas’s previous Metalbone series. While the Metalbone was technologically advanced, featuring innovations like adjustable weight systems and polyhedral throat design, it may have been too complex for the market at that time. The AdiPower line takes a more focused approach, emphasizing core performance attributes that players value most.
The Future of Adidas in Pickleball
With their new “Always Return Stronger” campaign, adidas shows they’ve learned valuable lessons from their initial entry into pickleball. The AdiPower line represents a more measured approach to innovation, focusing on delivering consistent performance while maintaining the technological advancement that adidas is known for.
The Impact on Recreational Players
For recreational players, the AdiPower line offers professional-grade technology in a more accessible package. The paddle’s design focuses on providing consistent performance across all skill levels, making it an attractive option for players looking to improve their game.
Conclusion
The launch of the AdiPower line marks a significant moment in pickleball equipment evolution. By combining advanced technology with practical playability, adidas has created a product line that could help shape the future of paddle design while meeting the needs of today’s players.
