APP Partners with MUEV: Elevating Pickleball Staff Uniforms and Style

The Association of Pickleball Players (APP) is making waves in the world of pickleball fashion with an exciting new partnership. In a move that’s set to redefine the visual aesthetic of pickleball tournaments, the APP has announced a multi-year collaboration with MUEV, naming them the official apparel partner for APP staff through 2026. This partnership promises to bring a fresh, stylish look to the sidelines of APP events across the country.

A New Era of Pickleball Style

The partnership between APP and MUEV marks a significant step in the ongoing evolution of pickleball’s visual identity. As the sport continues to grow in popularity and professionalism, the need for a cohesive, polished look at official events has become increasingly apparent. MUEV, known for its blend of technical performance and understated style, is perfectly positioned to meet this need.

Ryan McSpadden, Chief Revenue Officer of the APP, expressed enthusiasm about the collaboration, stating, “We’re excited to welcome MUEV to the APP family. Their commitment to quality, comfort, and design mirrors what we strive to offer across our tour.” This alignment in values and vision suggests that the partnership will bring more than just new uniforms to APP events – it represents a shared commitment to elevating the sport’s image.

MUEV: A Rising Star in Pickleball Fashion

For those unfamiliar with MUEV, the brand has been making significant strides in the pickleball apparel market since its founding in 2024. Created by Chris Rork, who brings extensive experience from his time at fashion giants Ralph Lauren and Carter’s, MUEV has quickly established itself as a go-to brand for pickleball enthusiasts who demand both functionality and style from their athletic wear.

MUEV’s approach to pickleball apparel is characterized by a focus on creating garments that meet the specific demands of the sport while also appealing to the growing style consciousness within the pickleball community. This dual focus on performance and aesthetics has helped MUEV carve out a unique niche in the market.

The brand’s rise to prominence in the pickleball world has been swift and impressive. Prior to this partnership with APP, MUEV had already made headlines as the official uniform partner of the St. Louis Shock in Major League Pickleball. Their Spring 2025 line received widespread acclaim from players, who praised the clean designs, breathable fabrics, and clear emphasis on playability.

The Impact on APP Tournaments

The partnership between APP and MUEV is set to have a noticeable impact on the visual presentation of APP tournaments. Starting from May 2025, all APP staff members will be outfitted in MUEV apparel, creating a consistent and professional look across all tour events.

This uniformity in staff attire is more than just a cosmetic change. It represents a concerted effort by the APP to enhance the overall professionalism and polish of their events. As pickleball continues to gain mainstream attention and attract larger audiences, the importance of presenting a cohesive, high-quality image becomes increasingly crucial.

Chris Rork, founder of MUEV, emphasized the alignment between the two organizations, stating, “MUEV makes products with uncompromising performance, which we believe aligns perfectly with the professionalism and energy the APP brings to every tournament. Outfitting their team is a proud milestone in our journey.”

Beyond the Courts: The Broader Implications

The APP-MUEV partnership is indicative of broader trends within the pickleball industry. As the sport grows in popularity and attracts more investment, we’re seeing an increased focus on the business and branding aspects of pickleball. This collaboration represents a strategic move by both parties to capitalize on and contribute to the sport’s upward trajectory.

For the APP, partnering with a trendy, performance-focused brand like MUEV helps to reinforce their image as a forward-thinking, professional organization. It sends a message that they’re not just focused on the gameplay, but on creating a comprehensive, high-quality experience for players and spectators alike.

From MUEV’s perspective, this partnership offers invaluable exposure and credibility. By outfitting APP staff at every tour event nationwide, MUEV will have its products showcased in front of the exact audience they’re targeting – passionate pickleball players and fans who care about both performance and style.

What This Means for Pickleball Enthusiasts

For the average pickleball player or fan, this partnership signals exciting developments in the world of pickleball apparel. As major organizations like the APP put more emphasis on style and presentation, we can expect to see a ripple effect throughout the industry. This could lead to more innovation in pickleball-specific clothing, with brands competing to create apparel that offers the best blend of performance, comfort, and style.

Moreover, the increased visibility of stylish, sport-specific apparel at major events could inspire more recreational players to upgrade their own pickleball wardrobes. As the sport continues to grow and evolve, looking the part is becoming an increasingly important aspect of the pickleball experience for many players.

Looking Ahead: The Future of Pickleball Fashion

With the APP-MUEV partnership locked in through December 2026, we can expect to see the influence of this collaboration play out over the next several years. It will be interesting to observe how this partnership might evolve and what new innovations or designs might emerge as a result of this collaboration.

Furthermore, this partnership could set a new standard for apparel sponsorships in the world of pickleball. We might see other tours and organizations following suit, seeking out partnerships with fashion-forward, performance-oriented brands to elevate their image and enhance the experience for players and fans.

Conclusion: A New Chapter in Pickleball’s Style Story

The partnership between the Association of Pickleball Players and MUEV represents more than just a new uniform deal. It’s a testament to the growing sophistication of the pickleball industry and a sign of the sport’s bright future. As pickleball continues to evolve both on and off the court, collaborations like this will play a crucial role in shaping the sport’s image and culture.

For pickleball enthusiasts, this partnership offers an exciting glimpse into the future of the sport. It suggests a world where pickleball is not just a game, but a lifestyle – one where performance, professionalism, and style go hand in hand. As we move forward, it will be fascinating to see how this fusion of athletics and aesthetics continues to shape the world of pickleball.

So, the next time you attend an APP event, take a moment to appreciate not just the action on the court, but the style on the sidelines. You might just find yourself inspired to elevate your own pickleball wardrobe.